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Das internationale Schriftschaffen nach 1950 wurde massgeblich geprägt vom Schweizer Adrian Frutiger. Sein Schriftprogramm Univers und die zum ISO-Standard erklärte maschinenlesbare Schrift OCR-B sind Meilensteine wie auch die zur Frutiger weiterentwickelte Schrift der Pariser Flughäfen - ein Qualitätsstandard für Signalisationsschriften. Mit den Corporate Types prägte er Firmenauftritte wie jenen der japanischen Kosmetiklinie Shiseido. Insgesamt entstanden rund 50 Schriften, darunter Ondine, Méridien, Avenir, Vectora.Auf Gesprächen mit Frutiger basierend sowie auf umfangreichen Recherchen in Frankreich, England, Deutschland und der Schweiz zeichnet die Publikation den gestalterischen Werdegang des Schriftkünstlers exakt nach. Erstmals werden alle Schriften - vom Entwurf bis zur Vermarktung - abgebildet sowie mit Bezug zu Technik und zu artverwandten Schriften analysiert. Bisher unveröffentlichte, nicht realisierte Schriften sowie über 100 Logos vervollständigen das Bild. The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora.Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer's artistic development. For the first time, all of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
Type and type-founding. --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Frutiger, Adrian,
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"Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work." -- Publisher's description.
Type and type-founding --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Data processing.
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Graphic design (Typography) --- Type and type-founding --- 655.262 --- Typographic design --- Design --- Printing --- Layout (Printing) --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Typesetting --- Boekdesign--algemeen
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Part inspiration and part workbook, these hand-drawn type of images will inspire and excite any designer to draw and explore type. Drawing Type features real-world projects and sketchbooks of well-known type designers, including interviews about their processes. Playful, hand-drawn type can easily be used in a range of disciplines within design and illustration such as packaging, editorial, posters, advertising, online graphics, and signage; the hand-made aesthetic is more prevalent now than ever.Alex Fowkes will help you to create custom lettering and typographic layouts. Alex encourages you to start drawing all kinds of typography, including serifs, sans serifs, and scripts. He provides ample examples of typefaces to draw inspiration from so you can become confident enough to draw your own. Drawing Type is perfect for learning and developing your skills at home or in a classroom--an invaluable resource that you can refer to again and again! Bron: www.amazon.co.uk
Typografie --- Lettertekenen --- Letterontwerpen --- Letterontwerp --- Type and type-founding. --- Type designers. --- Typographers. --- Type directors --- Designers --- Printers --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting
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A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study.
Typografie --- Graphic design (Typography) --- Type and type-founding. --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Typographic design --- Design --- Layout (Printing)
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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.
Typografie --- Graphic design (Typography) --- Type and type-founding. --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Typographic design --- Design --- Layout (Printing)
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This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design.The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes
Type and type-founding. --- Printing. --- Printing, Practical --- Typography --- Graphic arts --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Typografie --- Graphic signs --- typography --- typografie
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Das internationale Schriftschaffen nach 1950 wurde maßgeblich geprägt vom Schweizer Adrian Frutiger. Sein Schriftprogramm Univers und die zum ISO-Standard erklärte, maschinenlesbare Schrift OCR-B sind ebenso Meilensteine wie die zur Frutiger weiterentwickelte Schrift der Pariser Flughäfen - ein Qualitätsstandard für Signalisationsschriften. Mit den Corporate Types prägte er Firmenauftritte wie den der japanischen Kosmetiklinie Shiseido. Insgesamt entstanden rund 50 Schriften, darunter Ondine, Méridien, Avenir und Vectora.Auf Gesprächen mit Frutiger basierend sowie auf umfangreichen Recherchen in Frankreich, England, Deutschland und der Schweiz, zeichnet die Publikation den gestalterischen Werdegang des Schriftkünstlers exakt nach. Es werden alle Schriften - vom Entwurf bis zur Vermarktung - abgebildet sowie mit Bezug zu Technik und zu artverwandten Schriften analysiert. Bisher unveröffentlichte, nicht realisierte Schriften sowie über 100 Logos vervollständigen das Bild. Mit dieser zweiten Auflage, einer korrigierten und durch einen Index erweiterten Studienausgabe, lässt sich Frutigers Werk noch besser erschliessen. The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer's artistic development. All of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. This second, revised and expanded study edition, which now has an index, makes Frutiger's achievement even more accessible.
Type and type-founding. --- Type and type-founding --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- History --- Frutiger, Adrian,
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Talbot Baines Reed wrote in a period of transition when hot metal typesetting and offset printing were transforming the scale & scope of printing. In the previous 350 years, England had experienced civil war & started the Industrial Revolution. The dissemination of printed information & learning is inextricable to this history, & the art with which this was done is a quintessential part of English culture. Reed is distinctly aware of the great debt that his contemporaries had to the early typographers (notable among them William Caslon - considered the first great English typographer - & John Baskerville), & everywhere in his work is this shown in his meticulous & unstinting presentation of the fascinating details of their artistic exploration & expression. Modern readers will enjoy the technical & historical insight this work affords, & also find the style and presentation fresh & engaging.
Type and type-founding --- Printing --- History. --- Printing, Practical --- Typography --- Graphic arts --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Typesetting
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Book history --- anno 1500-1799 --- anno 1800-1999 --- Type and type-founding --- History --- -Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- -History --- Type and type-founding - History
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